8 Ways To Become A Successful Makeup Artist (MUA)

8 Ways To Become A Successful Makeup Artist (MUA) - Many people think that to become a makeup artist (MUA) they only need to master technical makeup skills. In fact, there are many skills and knowledge outside of the makeup artistry that you should master including business and marketing. After all, people will not recognize your expertise in makeup artistry if you cannot market it.

The makeup artists have many choices whether they will work for a cosmetics company or freelance. If you decide to become a freelance makeup artist, then you will set your own work hours, clients, and rates.

How To Be an Excellent Makeup Artist

1. Studying at a beauty school

Your career journey as a professional makeup artist can be started from studying at a beauty school. Even though a makeup artist does not need a degree, it will be better if you enroll in an accredited school so that you can get quality teaching.


Some of the popular makeup qualifications available include the VTCT Level 3 Diploma, the BTEC Level 3 Diploma, the ITEC Level 3 diploma, the City and Union Diploma, and the Makeup Standards Authority (MASA). There are some colleges and beauty academies that offer these courses.

You can also choose a more specific makeup course such as a media makeup course or a special effects makeup course. If you want to hone your skills further, you can take a master class in certain techniques such as bridal make-up, for example.

Read Also: 20 Essential Equipment Every Professional Makeup Artist (MUA) Should Have

2. Invest in makeup equipment

A professional makeup artist's most valuable investment is makeup tools. For some makeup artists, especially those who are just starting out, this will be their burden of mind because makeup tools such as color palettes and skin care products are quite expensive.

However, you must have it if you are really serious about becoming a professional makeup artist. Some equipment such as a range of lipsticks, eye shadows, mascara and foundation with which you may often bring when you meet clients.

steps ways how to be become makeup artist professional career work education

The good news is, some beauty schools will include makeup kits in their school fees. Even at the start of training, you will probably get a set of makeup tools for free. Thus, you are accustomed to using makeup equipment from the start.

There are tons of makeup kits on the market. This is likely to make you confused in choosing the most appropriate products, especially if you don't know how the quality are. You must ensure that the products you buy guarantee work efficiency. So that you don't get confused, you can ask questions and ask for recommendations from mentors or more experienced relatives.

Read Also: Makeup Artist (MUA) Job Descriptions, Qualifications, and Work Environments

3. Practice more

All the makeup tools you have will not be of much use if you don't practice. The first step you have to do is applying make up on yourself before other people. You must be able to make your face look beautiful first.

Next, practice your makeup skills on friends or family. Ask them that you can do their makeup for little or no fee. Chances are they will voluntarily allow you to apply makeup on their faces because they may think it will be fun and enjoyable.


This will be a valuable opportunity for you to practice the abilities you have. You can also do a series of makeup experiments that you haven't tried before. Friends and family will likely be able to understand and support your efforts to acquire the skills.

4. Develop an outstanding portfolio

One of the main reasons why clients use your services is the experiences you have. That is why a great portfolio can be your mainstay in getting customers. Fortunately, now there are social media like Instagram that allows you to show off your work.

Make sure that you upload your works that are the most suitable for display. Through the portfolio that you have, you don't need to talk much to explain what you can do. A good portfolio can also show how skilled and experienced you are with make up artistry.

However, if you want to improve your career, then you need to make a standalone makeup portfolio besides Instagram. To make it look more professional, you can create an official website where you can display your works along with your profile and curriculum vitae. Create collaborations with professional photographers so you can get good-quality photos.

5. Expand networking


Even though the business world looks very competitive, that doesn't mean you think of anyone as a threat. Conversely, you have to start thinking that those who are in the same industry you can make as partners. You really need a strong connection with people when it comes to running a business.

If you are a beginner, then you can make makup artists who are more expert and professional as a source of inspiration. Every time you see their works you will probably be more motivated to learn. But don't stop there. Think of ways you can connect with people who can support your career.

The easiest way to expand the network is by participating in various events such as seminars, workshops or any kind of meeting. These are the occasions when you can meet a client or someone who will introduce you to another client.

6. Take advantage of digital marketing

The advancement of the internet gives you many benefits. You can use several popular social media platforms, especially Instagram, Facebook or Pinterest where you can display your best works. Especially now that most people have used social media not only to interact with friends but also to find services.


Create a separate business account from your personal account. This will give you convenience because you can manage the flow of communication easily. The profile and appearance of your social media accounts should be designed carefully so that potential clients are confident in your abilities.

You should also regularly update your posts on a daily basis. The goal is that people believe that you are still running a business and doing your job. In addition, you can also take advantage of online advertising to increase sales potential.

7. Set clear boundaries

When first starting out, many budding makeup artists make the mistake of taking on as much work as possible. This is a mistake that needs to be avoided because you will be exhausted due to the heavy workload.

You need to have a good grasp on your make-up skills and the types of services that you comfortably offer. For example, you prefer bridal make up instead of make up for film and TV you may not be good at it at all. Therefore, it is better to focus on the make up skills that you are good at the most.

8. Keep abreast of makeup trends

Even though you already have a reputation as a makeup artist, that doesn't mean you are complacent. Makeup and beauty trends are always changing, requiring you to give attention to them. There will be people out there who are willing to work harder to achieve their goals.

Likewise, those of you who have to constantly learn not only new makeup techniques but also other things outside of makeup. For example, you can also study business, marketing and management so that your business continues to grow. (Beauté Salon & Spa)

Related Posts