10 Most Effective Ways to Attract More Customers to Your Salon

10 Most Effective Ways to Attract More Customers to Your Salon - Customers are the main assets that support your salon to stay in the business. Apart from trying to increase customer retention, salon owners must also find the best ways to attract new customers at the same time.

If customer retention is determined by how well you serve customers then finding new customers is about how you persuade potential customers to try your services. These are people who have never been to your salon before.

How to Attract Many New Clients to Your Salon or Spa

1. Maximize social media marketing

The presence of popular social media such as Instagram and Facebook really helps your marketing program. Instagram offers a friendly and authentic way to convey the uniqueness of your salon without having to sell painstakingly. Instead of using a personal Instagram profile, use a business profile.

Your Instagram business profile allows you to get detailed statistics about contents that have succeeded in attracting the attention of your audience. Create a business profile with care as prospective new clients must see your salon profile before they decide to follow your account.

Apart from Instagram, also take advantage of Facebook which is still the biggest social media to date. After all, Instagram is one of the social media owned by Facebook. So, both of them are related to each other. On Facebook, you can create business pages and manage online advertisements that support your digital marketing.

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2. Get found by Google

Even though social media plays a significant role in building online interactions, that doesn't mean Google's role is just forgotten. In fact, many people get important business-related information through the Google's search engine. There are 3 main ways to increase your salon's chances of being seen by Google: Google My Business, pay per click (PPC), and organic SEO.

You can use one of the three channels or combine between them. But the easiest way you can do is to use Google My Business where you can add business information to Google Maps, Search, and other Google's properties.

You can add a number of useful information for potential customers including location, opening hours, telephone number and website address. Add some great photos featuring your salon or spa. Update information regularly and encourage people to leave Google reviews.

steps how to attract new potential customers to beauty salon spa effective marketing sales branding strategy
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3. Offer new services

The beauty industry that is developing dynamically makes you have to think of innovative ways to get potential customers to come to your salon. Usually, customers will be interested and curious to try the latest services.

Therefore, think about and prepare the latest services and facilities that will make people interested in trying them. If you are still confused, you can ask the customers what needs to be improved. This shows that you really hear clients' needs and feedbacks.

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4. Collaborate with beauty influencers

The role of influencers who are active on social media is getting stronger so that you cannot underestimate it. In today's internet era, many people tend to trust and listen to the opinions of people they idolize, including beauty influencers.

They have their own charisma and charm that is able to influence the minds and decisions of many people. Invite them to come to your salon and try the treatments that you offer. After that, invite them to post activities while undergoing treatment at the salon.

5. Host Instagram Live

Instagram Live is an excellent way to connect with your audience in real time. You can easily capture a wider audience when you broadcast Instagram live. All videos are placed at the beginning of Instagram Story so that anyone of your followers has bigger potential to watch them.

In addition, they will also get notifications when there is a running Instagram Live stream. To encourage participation, assign one specific theme to each Instagram Live. Then, give followers the opportunity to ask questions about a specific topic.

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6. Have promotional and reward programs

Usually, people will be very enthusiastic when they hear of an attractive promotional offer. You can provide various kinds of promotional programs, ranging from discounted prices, vouchers, cashback, coupons, giveaway to rewards. Through social media, hold contests or quizzes with some prizes.

Apart from increasing audience engagement, it can also attract new followers who may not have heard of your salon before. Apply some rules such as requiring participants to tag their friends, re-uploading posts and using customized hashtags.

7. Ask for customer testimonials

Client reviews on multiple platforms such as Google, Yelp, and Facebook are essential to build trust. This step is also social proof that can increase your salon's ranking on Google locally.

Good ratings and reviews give a strong impression that your salon is able to provide satisfactory services to its customers. At the same time, good reviews will make Google place you in the top priority list.

8. Use an online booking platform

When clients order salon or spa services online, they tend to spend more money. This is a fact that you must keep in mind. Those who place online orders and make appointments have carefully selected the service through the available salon menu.

Customers prefer more flexible and efficient ordering steps without having to explain verbally. This is why an online salon reservation system becomes so important. Customers can choose services, stylists and visiting schedule including day, date and time.

9. Collaborate with local communities or businesses

Salon owners work and live in their community. This means that salon owners need to contribute to the surrounding environment so that the business can continue to run. The usual method is to become a sponsor or make donations for local events.

Your involvement in local activities will enhance the business reputation in the future. You can also invest time and mind where you can share your skills and experiences with people in an event.

10. Post an ad

There are various kinds of advertisements that you can choose from, from newspaper ads, magazine ads to online ads. Given that people tend to communicate and do activities on the internet, online advertisements can be the most ideal choice among other types of advertisements.

One of the most popular forms of advertising is PPC which stands for 'pay-per-click'. This is an internet marketing model where advertisers pay a fee every time their ad is clicked on by someone. In principle, this is a way to get traffic to your website instantaneously without involving organic traffic.

Apart from PPC, you can also take advantage of Facebook and Instagram ads. By advertising on both platforms, you have the wider opportunity to reach specific targeted customers. To be able to serve ads, you can use Facebook for Business. (Beauté Salon & Spa)

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